AI Brainstorm

Ai Brainstorm and My Career in Sport Management 

When I first came to HPU as a Sport Management major, I imagined my future being all about working live games, interacting with fans, and being part of the energy that makes sports so exciting. I still see that as the goal, but now AI is clearly going to be part of that world too, whether I planned for it or not.

AI is already starting to change the sports industry in a lot of ways. Teams and organizations are using it for things like ticket pricing, fan engagement, marketing, and even game-day operations. Instead of relying only on people, organizations can now use data and AI tools to make faster and more accurate decisions. That doesn’t mean jobs are disappearing completely, but it does mean they are changing.

For someone like me, that’s honestly a little intimidating. A lot of entry-level roles in sports already feel competitive, and now there’s an added expectation of understanding technology and data. It’s not just about being passionate about sports anymore. You also have to know how to use tools that can analyze fans, improve experiences, and help organizations run more efficiently.

At the same time, I don’t think AI replaces the most important parts of sports. Things like creativity, communication, leadership, and building relationships still matter a lot. If anything, those skills might matter even more now. The difference is that the best people in the field will be the ones who can combine those human skills with AI.

So when I think about the hopes I had coming into HPU, I don’t think AI ruins them. It just changes them. My dream job is still possible, but the path to get there is going to require more adaptability and learning than I originally expected. If I can figure out how to use AI instead of compete with it, I think I’ll be in a much better position going into the sports industry.